What your website needs before you run ads
A common mistake is sending paid ads to a website that was never set up for them. If a visitor can’t tell what you do, where you work or how to reach you, you’ve paid for a click that went nowhere.
The click lands on your site
Whether someone comes from an ad, a search or an AI answer, they land on your website wondering two things: is this the right business, and how do I reach them? The page should answer both without making them hunt.
A page for each service
A single home page that tries to cover everything rarely answers anyone’s question well. A page for each service and the areas you serve lets someone searching for that exact thing land on the exact answer. Those same pages are where your ads should send people.
When we built the site for 1st Choice Financial, a Miami mortgage brokerage that shops many lenders, it got seven pages in English and Spanish and three live calculators for mortgage, affordability and refinance, so borrowers can run their own numbers.
It has to work on a phone
If someone finds you on their phone, the text has to stay readable, the phone number has to be one tap away, and the form has to be easy to fill in with a thumb.
Every inquiry goes to your inbox
A form is only useful if someone reads what it sends. Each inquiry should land in your email, so nothing sits unread in a dashboard you never open.
The basics that are easy to forget
- Analytics, so you can see which pages people use.
- Accessibility, meaning people who use a screen reader, larger text or a keyboard instead of a mouse can still use the site.
- Privacy and terms pages, which every business site needs.
Your ads can use this site
If we build your site, we connect it to your ads, so each ad sends people to the matching service page. Still deciding whether ads should come first at all? Read Google Ads or SEO first?
Questions
Do I need a separate page for Google Ads?
Usually not, because if each service has its own page, the ad can send people straight there.
Will my website work on a phone?
It should, and every site we build works on phone, tablet and desktop.
Can my website be in Spanish?
Yes, we build sites in any language your customers use, and in as many languages as you need.
What should I send when I ask for a website quote?
What you sell, the areas you serve, and where you want inquiries to go. We quote each site to the business rather than selling packages.
Want a website that’s ready for ads? See how we build websites, read whether a Google profile is enough on its own, or send us a message with what you sell and where.